State : All State
City : Bengaluru
State : All State,
City : Bengaluru
Industry:â€‹Food & Beverage
Looking for (Transaction type):â€‹Industrial Franchising
Reason for Franchising:â€‹Expansion on a PAN India Basis.
Our Client was established in 1948 and are the pioneers of the Ice Cream Industry with an outstanding record for quality. The company introduced homogenized and pasteurized ice creams to the Indian Subcontinent and was one of the first to introduce the concept of HTST - High Temp Short Time model of pasteurization and were also the first ice cream manufacturer to receive the ISI seal of approval. They have absolutely enjoyed the first moverâ€™s advantage in the industry and had scaled up their operations and had their presence in 20 states through their unique Industrial Franchise Model.
The promoter was one of the first few to introduce the franchise model in India. They have had a lot of renowned and reputed personalities visit and give positive feedback about the company and their business model. Due to the extensive years of experience in the field, the promoters know the know-how of the industry and would like to sell a master franchise in Maharashtra and eventually Pan India. As a part of the CST initiative, the company has been involved in contributing to positive causes, like the education of underprivileged children and medical welfare for the underprivileged society.
Assistance & Support
â—Ź Establishing the distribution network
â—Ź Entire Manufacturing Plan Guidance such as vendors for machinery, raw material procurement, marketing support, client relationship
â—Ź Retailing throughout the state
â—Ź Optimizing Day to Day Operations
Benefits of Acquiring a Market Franchise
â—Ź Complete control over distribution in the entire state
â—Ź Set up distribution franchises in the state
Currently, the company has its Industrial franchise model operating in Karnataka as well as Kerala wherein the manufacturing is undertaken by two master franchise owners who are clocking the revenues of close to INR 70 Cr.
Projections: 2020-21 2021-22 2022-23 2023-24 2024-25
Gross Sales 4 Cr 6.32 Cr 8.18 Cr 10.7 Cr 12.8 Cr
Gross Revenue 4.19 Cr 5.59 Cr 6.59 Cr 8.12 Cr 9.25 Cr
EBIT 17 Lacs 1.29 Cr 2.11 Cr 3.07 Cr 3.99 Cr
Net Profit (18.52 Lacs) 51.37 Lacs 1.11 Cr 1.81 Cr 2.47 Cr
ROI % (2.85%) 7.90% 17.12% 27.85% 38.15%
Taking average ROI for 5 years would be 18% Sales Mix
2020-21 2021-22 2022-23 2023-24 2024-25
Deep Freezers 60% 60% 60% 60% 60%
Caterers 15% 15% 15% 15% 15%
Hotels 15% 15% 15% 15% 15%
Push Carts 10% 10% 10% 10% 10%
Push Carts 10% 10% 10% 10% 10%
Valuation and Funding
Total Investment: 6.5 crores (Inclusive of Infrastructure)
Quantify & Elaboarate Details :
1. High brand value:â€‹Due to their contribution to the health & safety regulations, the introduction of
new concepts in the ice-cream industry and being one of the first people to bring franchising
model to India along with names like Coca-Cola.
2. First mover advantage:â€‹The company was the first to introduce the concept of HTST - High Temp Short Time model of pasteurization.
3. Extensive Industry Knowledge: Being in the industry for over 7+ decade the promoter of the company has extensive knowledge and reach across India with respect to retailer, distributor and the corporate network.
Reason for franchising: The Owner wants to expand and extend the area of operations of the company.
Know Our Promoters
The founder, a young miner who went to the UK to learn more about mining. When in the UK, he was introduced to the Ice Cream industry and a new found love for ice creams was found. This went on to become his passion and to be the start of his flourishing career. They say, if you love what you do, it never feels like work! This has been apt in his life. A true leader, with a zeal to learn, and succeed. The founder was introduced to the Indian Subcontinent, with immense love, commitment, and persuasion, the true meaning of Ice Cream. His contributions and his hard work are clear from the legacy.
Son of legend, a true leader, motivator, driver of success. Promoter 2 has led the company for several years now and has played a major role in the overall success and growth of the company.
A truly motivated, and practical individual, with all the qualities that make him a visionary, he has been able to guide and lead the company to build its position in the markets. He has been the driving force, and the brains behind the overall success of the company. It is his commitment to the Indian Ice Cream that rules the success story of the brand.
Promoter 3, present Chairperson has over 25 years of rich experience in the ice cream industry. She has worked with the company in various capacities over the years. The company has shown continuous growth under her dynamic stewardship. Full of ambition, she has the vision to be the leader with a commitment to the ice cream industry. An astute & innovative businesswoman moved into the market aggressively. She has improved the product on the nutritive qualities of ice cream.
Pending lawsuits/conflicts: Not Applicable.
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